From our Shanghai, China office, East West conducts Competitive/Business Intelligence research, Market Assessments, Social Responsibility audits, Fraud Investigations and other research in order to provide 'information transparency' for our clients. This research enables our clients to make fact-based decisions about the China and Asian markets, rather than making corporate strategic decisions based on specific data points and subjective information.
Unlike other markets, qualified information is not readily available in China or Asia. The same standards of business and financial transparency do not exist nor do the available resources for collecting this data. Thus, if a firm is not knowledgeable about gathering business or market information, it can be difficult to determine the parties involved and their specific business motives - for example, Western firm will engage East West because they can not determine whether an existing vendor or acquisition target has other businesses under different names in different provinces which offer competing products.
Companies engage East West to conduct this research for a variety of reasons, including:
- Obtaining transparency on existing/potential vendors and partners - ownership, competing businesses, identification of other customers, financial stability, other partnership arrangements and manufacturing operations.
- Gathering competitive information on defined competitors - pricing, distribution channels, ownership and organization, financial stability, suppliers, etc.
- Performing Fraud Investigations to identify threats to the company's operational, manufacturing and Intellectual Property protection and applying the Findings of the Fraud investigation, execute the right resolution.
- Conducting business intelligence research of acquisition targets to determine ownership and organizational issues, existence of competing companies, financial stability, etc.
- Executing Market Assessments of a particular industry sector to gather information on competitors, distribution channels, sales and marketing practices, industry trends, potential customers in China/Asia, etc.
East West provides these Research Services on a project basis as well as a retainer basis.
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